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Back to The Observatory

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NOW OBSERVING / CREATOR SYSTEMS

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One creative. Two platforms. Better experiments.

Your 90-day home for writing down your post numbers, comparing Instagram and TikTok, and picking what to try next.

Log a post. Compare the two apps. Decide what to test next.

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Nothing on this page runs by itself. Log a post, refresh the snapshot numbers — two minutes.

• Quick start · The whole thing in 5 steps

• Page guide · What each part does

• Lab rules · Read these first

01 / Snapshot

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INSTAGRAM

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Views · Instagram

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TIKTOK

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Views · TikTok

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SHARES

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Across both apps

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FOLLOWS

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Across both apps

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Views by day · Optional chart

02 / Where things stand

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Start here: write the numbers down first, judge later.

Your first posts are just your starting line — they don't prove anything yet. Log every post at the same age, keep your tests clean, and let post-against-post comparisons tell you what's working. One post never tells the story.

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Findings · What your numbers are telling you

Read this before trusting the numbers

03 / Posts · same video, both apps

This table is the whole Lab. One row per post, per app — and the two rows for one video share a Cut ID. Orange = Instagram, blue = TikTok. If a row already exists for that Cut ID and app, update it instead of making a second one. And remember: only compare 'hold' inside the same app. Everything else on this page reads from this table.